Hirshorn Zuckerman Design Group, Inc. (HZDG), DC’s number one graphic design, branding, and interactive firm, today announced the addition of Volkswagen of America, Inc. to their list of internationally recognized clients. HZDG’s collaboration with Volkswagen will focus on increasing driver loyalty to the Volkswagen dealership through innovative relationship marketing.
‘Given the current economy, creating customer loyalty and brand awareness is imperative to the success of any business. The easiest way to build this relationship is through creative marketing,’ says Karen Zuckerman, President and Executive Creative Director at HZDG.
Volkswagen’s continued growth has placed a tremendous demand on the importance of the after sales business, which is responsible for the sales and marketing of service, parts, and accessories. ‘We are really looking forward to starting our partnership with HZDG,’ says TJ Dolliver, Marketing Manager for Volkswagen Parts and Services. ‘After experiencing the level of creativity and hard work they brought to the table, we knew they were the right choice for our Brand.’
‘We are driven by creativity and client service first and foremost. We do the work of a traditional advertising agency, but have the heart and soul of a boutique firm, ‘ said Karen Zuckerman. ‘We couldn’t be more thrilled about our collaboration with Volkswagen. It is a fun, edgy brand that uses humor to reach people, and we believe strongly in their message—we are determined to make service, parts, and accessories cool!’
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