“It feels good to know you could” – this is the message of the advertising campaign for the new Tiguan. The TV commercial is in the same tradition as recent Volkswagen campaigns. With a slightly tongue-in-the-cheek approach, the short film promotes the off-road properties of the new SUV, which also puts up a good show on the road. For the market launch, the Tiguan commercial “Girls” is to be shown on German TV for the first time today. This will also be the start of the entire campaign, including printed advertisements, posters and a special website. The new Tiguan is to be promoted in this way in a number of European markets. “Our objective is to give the Tiguan a younger and cooler position without sacrificing its high-quality image,” explains Luca de Meo, Head of Group Marketing and Head of Marketing, Volkswagen Passenger Cars. Continue reading ‘Volkswagen launches new Tiguan campaign’
Archive for the 'Tiguan' Category
Volkswagen will be presenting the new Tiguan in both on-road or off-road versions, along with options “Track & Style” and “Sport & Style”. Saftey features include Dynamic Light Beam Assist and Lane Assist. For the Off-Road types a 28 degree slope angle will be offered along with 4Motion. Four TSI and 3 TDI engines will be available. Continue reading ‘Volkswagen presents the new Tiguan in Geneva’
Forget everything you’ve been told about Austin’s music scene.
The 6th Street bar district is not the city’s epicenter for vibrant live music. That’s where non-discerning college kids go to hear guitar players still learning how to wield their axes grind out takes of “In-A-Gadda-Da-Vida.” The venues that make Austin the “Live Music Capital of the World®”—outside of the SXSW and Austin City Limits festivals—mostly dot the perimeter of the capital city’s downtown. Bohemian South Austin. Rocking Red River Street. No-man’s-land North Austin, where each Sunday afternoon for the last 10 years, at a dive called Ginny’s Little Longhorn Saloon, you can eat free hot dogs and place bets on where a chicken will cop a squat, while premier honky-tonk practitioner Dale Watson croons in between sips of canned Lone Star beer. Spots like these are the ones frequented by people in Austin who know where to go to find good music. (continue reading…)
Shanghai Volkswagen, a joint venture between the German automaker and China’s SAIC Motor, launched the Tiguan last Friday as Volkswagen’s first Chinese-made sport-utility vehicle (SUV), Shanghai Daily reported. (continue reading…)
