Volkswagen has drawn inspiration from the Bourne and Matrix movies for a TV ad to promote the new VW Golf that features a car designer having a series of vicious running fights with sinister clones.
The TV ad, created by ad agency DDB London, opens in the German VW factory where the Golf is made, in the chief designer’s office.
He answers a knock at his door and is confronted by a sinister clone of himself who punches him. The designer fights back then tries to escape from his attacker, only to be confronted by more and more clones as he is pursued through the VW factory.
After he has defeated the last of his assailants the chief designer is seen looking at the new VW Golf. “Sometimes the only one you have to beat is yourself,” runs the voiceover.
The action is set to MJ Lan’s remix of Keine Melodien. VW’s new TV campaign, “The Fight”, breaks on Saturday, December 27, and will run until the end of February. It will also run in cinemas nationwide.
“The Golf sets the benchmark in its segment. So when we set ourselves the challenge to improve on the Golf Mk V our main target was to outdo ourselves. This commercial highlights in dramatic fashion exactly how hard that challenge was,” said Morna Steel, communications manager at Volkswagen UK.
Looking for more? Have a look below.
