Now this is awesome! Need for Speed, has set itself apart by delivering an extension of its racing gaming series into the toy world. Mega Bloks actually announced this Electronic Arts partnership back in February.

Featuring authentic cars from the game, there are three Porsche 911′s featured and a Porsche 911 Turbo Wheel Launcher. But wait, that’s not all… there are 2 Audi R8′s and a Custom Garage which includes parts to to make the R8 into the Audi R8 LMS car. On another note, our good friend Andy Blackmore’s Ford Mustang RTR-X is also in the mix so be sure and grab that one!

“We are thrilled to announce with our partner, Electronic Arts the launch of the first construction toy line based on the Need for Speed franchise,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “This series will appeal to building fans and collectors alike with authentic vehicles and playsets that offer endless possibilities to build, race, customize and display!”

These are becoming harder to find!

Build & Race (1:55):
Audi R8
Porsche 911 Turbo
Nissan GT-R
McLaren MP4-12C
Chevrolet Corvette ZR1
Chevrolet Camaro SS
*Need for Speed key launcher, Compatible with all action scale accessories and parts, 14 pieces included

Build & Customize (1:38):
Porsche GT3 RS
McLaren MP4-12C
Nissan GT-R
Ford Mustang RTR-X
Audi R8

Need For Speed Mega Bloks Porsche Wheel Launcher
Unique Steering Wheel with push-button launchers
Race to the ramp and perform crazy stunts to cross the finish line!
Includes Porsche 911 Turbo action scale vehicle!
Real game sounds!
50 pieces

Mega Bloks Need for Speed Custom Garage
Buildable custom scale Audi R8 and Exclusive R8
360-degree display turntable
Display wall for all customizable parts
280 pieces

Mega Bloks Need for Speed Porsche GT3 RS
Exclusive buildable 1/14 collector scale Porsche GT3 RS from Need for Speed
Authentic Porsche pieces like roll cage, functional doors, realistic headlights, high rear foil and real rubber tires let you control construction and customization
For true car collectors and fans of Porsche and Need for Speed!

Check out Toy-R-Us and Bad Ass Toys

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This is a limited edition of only 300 models. Our 2011 Bid for Rolex 24 was a mixture of euphoria and disappointment. Joerg Bergmeister set a new DP record of 1:40.099 at the Daytona International Speedway, putting the No. 45 Flying Lizard Porsche-Powered DP on the overall pole for race. The No. 45 Daytona Prototype was powered by a Porsche Motorsport-prepared, 911-based flat-6 engine.

After an incident put the car off track in hour four, the team fought to regain positions. Unfortunately, the car retired due to a small engine fire in hour 23 with 90 minutes left in the race. The No. 45 was eleventh (overall and in class) at the time of retirement.

The livery design was beautiful and so well received, that despite the unfortunate end, we had to release a replica. This model is manufactured by Spark/Minimax and is exclusive to Flying Lizard. The model is crafted in the same manner that has made Spark the premiere model maker, second to none. The packaging includes Spark’s standard acrylic case and the custom Flying Lizard-branded outer slip cover.

The model is attached to a black MDF base (5.5 inches by 2.875 inches), that is printed with “J. Bergmeister – P. Long – S. Neiman and J. van Overbeek” along one edge with accompanying printed driver signatures. “Flying Lizard No. 45 – Porsche-powered Riley DP, 2011 Rolex 24 At Daytona – Overall Pole Winner and Fastest Race Lap” is printed along the opposite edge. This car is approximately 4 inches x 2 inches and 1.25 inches tall.

BUY NOW

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TECHART GTStreet, GTStreet R and GTStreet RS are world-renowned super sportscars. As of now the exclusive collectors models enable to experience the fascination of these automobiles based on the Porsche 911 Turbo and GT2 in a 1:43 scale.

Driven by the passion for unique quality and individuality, TECHART offers its customers and fans with a fervor for collecting the TECHART GTStreet based on the Porsche 911 Turbo – limited to 300 units – in the color California orange/black. Enclosed by a clear acrylic display case and placed on a base plate with a limitation badge and serial number, the GTStreet is an individual highlight in every high-class collection.

The collectors model is exclusively available at www.techart.de/collection for EUR 59.90 ($85 USD) incl. 19 % VAT.

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On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle.

Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, traveling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings.

Credits:

Client:
Mattel (AUS)
Senior Marketing Manager: Amanda Allegos
Senior Brand Manager: Ben Caddy

Agency:
Muse Amsterdam (NL) www.muse.nl
Client Services Director: Michael Littaur
Project Managers: Bert-Jan Strating, Wouter Donkers
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Design: Magnus Löwing , Elano Collaco do Monte Teixeira
Strategy: Karlijn van den Berg

Other:
Production & Animation: PostPanic (NL)
Technical supervision & Play-out: BeamSystems (NL)
Sound design: Massive Music
Local Agency Mattel: 2Fish (AUS)
Hardware: TDC (AUS)

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AUDI AG will be showing a selection of its products again at the 62nd International Toy Fair in Nuremberg. Last year Audi became the first car manufacturer ever to present a selection of model cars and new products from the Audi children’s world to visitors on its own stand in Nuremberg. The highlight in 2011 will be the “Auto Union Type C e-tron study” with electric drive. The International Toy Fair will take place from February 3 to 8.

• Prototype with electric drive travels at up to 30 km/h (18.64 mph)
• Audi’s second appearance in Nuremberg
• From racing bodysuit to exclusive soccer table from Audi design

Audi will be continuing the subject of electric mobility in a fun way at the Nuremberg fair: The brand with the four rings is presenting a unique specimen, which is as innovative as it is exclusive, on its 75 square meter (807.29 square feet) stand – the Auto Union Type C e-tron study. This is based on the limited-edition pedal car model which is sold through quattro GmbH, a subsidiary of AUDI AG. The body of the hand-finished unique specimen is made of aluminum and carbon-look material and is suitable for children and adults of up to 1.80 meters (5’11”) in height. The 1:2 scale study is 2.32 meters (7.61 feet) long and 97 centimeters (38.19 inches) wide.

The electric motor drives the rear wheels, is charged by a lithium-ion battery and, with an output of 1.5 hp, reaches a torque of 40 Nm (29.50 lb-ft) – and briefly as much as 60 Nm (44.25 lb-ft). This enables the car to reach a top speed of 30 km/h (18.64 mph). The study is also equipped with a reverse gear.

Depending on how it is driven, the little Audi e-tron has a range of around 25 kilometers (15.53 miles). It can then be charged at a standard 230 volt household socket. Depending on the battery charge status, this takes about two hours.

The exclusive soccer table from Audi design will also be making an appearance in Nuremberg. Alongside its emotive styling, this toy is also noted for its Vorsprung durch Technik. Its materials, finish and technical workmanship satisfy the highest standards. Aluminum and high-strength plastic are added to the wooden core by hand. The table, incidentally, is absolutely suitable for professional tournament use. Its combination of functionality and design is unique in table soccer. Only 20 tables will be built initially, with each small-series soccer table costing €12,900.

quattro GmbH is showing prototypes of a rather different kind in the area of baby and children’s products: The racing bodysuit, the power/brake socks, the pit stop baby bottle and the mini sound absorber kit (pacifier) were all inspired by the world of motorsport. Audi is also showing a study of the successor model to the current “Audi Junior quattro” ride-on toy car in Nuremberg.

Audi will of course also be presenting its high-quality range of classic car-related toys: remote-controlled models, plush cars and the Audi motorsport bear. The Wörthersee models of the Audi A1 to a scale of 1:87, among others, will be displayed in the model car paternoster.

Industry professionals, journalists, commercial resellers and large-volume buyers can view the world of toys offered by Audi by visiting the exhibit stand. Through its presence at the fair in Nuremberg, Audi is looking to draw attention to the wide range of toys offered in its portfolio. The International Toy Fair in Nuremberg is one of the world’s leading professional exhibitions for toys and leisure products. About 2,600 exhibitors will display their wares from February 3 to 8.

- Audi AG

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