Shakira closed the European leg of her tour last night in London. The immensely popular The Sun Comes Out tour began in Europe last 16 November in Lyon and covered more than 11,000 kilometres in 35 days, visiting 10 countries and filling the 21* venues with performances for over 360,000 fans.
SEAT and the Colombian singing sensation swept Europe off its feet with sold-out performances in all of the concert date venues. Shakira rocked the stadiums with the presentation of her new release album performing songs such as Loca, Sale el Sol and Waka Waka, as well as other hits featuring Te dejo Madrid or La Tortura, besides a personal rendition of Metallica’s Nothing Else Matters.
- SEAT sponsored Shakira’s The Sun Comes Out European Tour
- Performances full of music, light shows and dancing enjoyed by more than 360,000 fans
- Dates in 21 cities and 10 countries confirm the tour’s great success
The Spanish tour dates included Madrid, Barcelona and Bilbao, performing to more than 50,000 dedicated fans who rocked to the rhythm of her songs, singing together the globally popular track Waka Waka.
As part of the promotional package, the Spanish brand developed the “Good Stuff” campaign starring the SEAT Ibiza and Shakira. During the campaign, SEAT gave away tickets for the three concerts in Spain and organised special promotions for members of the Club SEAT, including exclusive backstage passes, the unforgettable experience of dancing to Waka Waka onstage with Shakira, and the chance to enter a draw for a SEAT Good Stuff version until 27 December.
Furthermore, SEAT is offering a free download of the track Good Stuff until 31 December by visiting facebook. Since its launch, this page has registered 5,000 active users, 2,000 interactions and about 200 “likes” per day.
Sportiness, youth and design are the values that surrounded SEAT and Shakira throughout the European tour with a musical extravaganza filled with lights and dancing. The Spanish brand made it possible once again for its fans to move to the rhythm of the best music, in the company of one of the world’s most popular international artists.
The collaboration between SEAT and Shakira unites the Spanish brand with one of the world’s most successful singing sensations. SEAT’s sponsorship of this event, which also coincided with the company’s 60th anniversary, again used music to establish a direct connection with the brand’s target audience.
*The Frankfurt concert was postponed and a new date is pending
- SEAT
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- SEAT and Shakira – shining stars at Geneva Motor Show
- SEAT starts up the ‘Good Stuff’ campaign to promote joint project with Shakira
- SEAT and Shakira start their collaboration with a digital animated TV spot
- SEAT to sponsor Shakira’s forthcoming European tour
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