Winner of three image awards as part of the New York Auto Show
Dr. Ing. h.c. F. Porsche AG, Stuttgart, is pleased to have received three ‘brand image awards’ from the American online automotive platform Kelley Blue Book. Porsche won in the categories of ‘best performance brand,’ ‘best exterior design – luxury brand’ and as the ‘coolest brand.’ A total of 12,000 car buyers are surveyed annually by the American automotive dealer platform on how they perceive different automobile manufacturers and how this influences their purchases. Porsche scored highly in the survey. ‘This is a very important award for us because it reflects customers’ opinions on the Porsche brand. Having a good image among our customers is an essential factor in the success of the company,’ explained Michael Macht, President and CEO of Dr. Ing. h.c. F. Porsche AG.
The award honors outstanding achievements with regard to the design and maintenance of the brand, which generate interest and fascination among car buyers. Market research analyst Jack R. Nerad put it this way: ‘Performance and coolness go hand in hand.’ The brand is so attractive precisely because Porsche concentrates so clearly on the performance capacity of its sports cars. This ensures the company’s success even in a critical market environment. The ‘brand image award’ ceremony will be held next week at the New York Auto Show.
- Porsche
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