At the 2012 Beijing Motor Show, Automobili Lamborghini presents the ultimate super athlete in the SUV segment. With the Urus concept car, Lamborghini is completely redefining dynamics and design in this category. The Urus combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability.

• Lamborghini presents SUV concept vehicle with extreme performance
• Unique, powerfully dynamic design, interior with carbon fiber innovations such as Forged Composite®
• Breathtaking dynamics thanks to 440 kW / 600 hp and lightweight design technology; best in class CO2 figure among the competition

Output of around 440 kW / 600 hp and Lamborghini’s excellent know-how in the field of lightweight design technologies guarantee breathtaking dynamics. At the same time, the Urus will offer the lowest CO2 figure of all comparable vehicles. As an SUV concept with four generous seats, a versatile luggage compartment, variable ground clearance and, of course, permanent all-wheel drive, the Urus delivers unique driving fun with virtually no limitations. The interior, too, matches the standards of this super athlete with innovative materials featuring carbon fiber technology like the patented Forged Composite®.

The luxury SUV segment is successful worldwide and promises continued strong growth – a luxurious and powerful SUV is the most emotional way to drive a four-door vehicle equipped to meet all the demands of everyday mobility and yet enjoy refined driving fun. The Urus means that a Lamborghini can now be used by a household as its primary car. This expands the brand’s customer base enormously – appealing to families and to the drivers of Lamborghini super sports cars who have thus far driven SUV models from other brands. Target markets are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.

“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”

Lamborghini Urus – Heritage and Name

Permanent all-wheel drive is part of the Lamborghini DNA; but the brand from Sant’Agata Bolognese is also no stranger to the SUV segment – Lamborghini founded the super-luxury SUV segment with the legendary LM002. When it was unveiled in 1986, the LM002 was an absolutely revolutionary vehicle. An automobile suitable for off-road driving with a twelve-cylinder engine and 450 hp, a top speed of more than 210 km/h, a luxurious interior and, above all, an absolutely stunning appearance – it was utterly unthinkable at the time. The Lamborghini LM002 remained in production until 1992. And, although barely more than 300 units were ever built, the LM002 has secured its place in automotive history.

With the Urus, Lamborghini designers and engineers have created a new icon in automotive history – that much is certain. As has long been the tradition at Lamborghini, its name is derived once more from the world of bulls – the Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. Urus bulls could measure up to 1,8 meters at the shoulder. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.

Lamborghini Urus – Concept and Technology

The Urus is the Lamborghini among SUVs. Its concept places design, performance and driving fun firmly and uncompromisingly front and center and redefines the benchmark for the competition. Yet it offers plenty of space for four people and a generous amount of luggage or shopping. The Urus is the Lamborghini for everyday use, for the family, for leisure pursuits with friends.

Most importantly, however, it is a true Lamborghini. The Urus has a unique, utterly unmistakable appearance. It looks powerful, but not bulky. It is muscular and highly athletic, but also elegant. At a length of 4,99 meters, it fits perfectly into the sporty SUV class. At a height of just 1,66 meters, however, it is considerably lower than all its competitors. Together with its width of 1,99 meters, the Lamborghini Urus boasts the perfect proportions for the super athlete in the segment.

The key to its performance is primarily the drive – the heart of every Lamborghini. The target has been set – expect around 440 kW / 600 hp. Permanent all-wheel drive with traction control is, of course, a given.

One target is clearly defined – the Lamborghini Urus will beat all comparable competitors when it comes to CO2 emissions. One important prerequisite for this is low weight. The Urus will be considerably lighter than its competitors, sticking firmly to the Lamborghini lightweight design philosophy. The steps to achieve this include an intelligent material mix for the structure and body-shell and, for the first time, systematic lightweight design in the interior, too. The consistent application of innovative carbon fiber technologies is a given – Automobili Lamborghini possesses unique know-how in this particular field.

Lightweight design is the decisive prerequisite not only for moderate fuel consumption, but also for dynamics and handling. The Urus will set new benchmarks here, too. A low center of gravity and a highly variable body-shell height are among the solutions. The Lamborghini SUV is also notable for its innovative, adaptive aerodynamics. In combination with the variable body-shell height, the height-adjustable front spoiler facilitates a good approach angle and excellent obstacle clearance. At its lowest setting, however, it aids stability at high speeds. The form is, of course, aerodynamically refined. At the upper edge of the rear windshield is a deflector that diverts the airflow along the rear windshield and onto the adjustable spoiler. In combination with the likewise adaptive rear spoiler, the aerodynamic balance of the Lamborghini Urus can even be adjusted to suit the prevailing driving conditions.

Lamborghini Urus – Design

Lamborghini design is unique. Every Lamborghini is an artwork of avant-garde design, a technical sculpture in rapid movement. Every Lamborghini is pure and minimalist – exhibiting a clear focus on what matters. The Lamborghini Urus concept car adheres to this logic just as firmly as the Aventador sports car. Extremely tight, razor-sharp lines define a precision that is at the very forefront of automotive design. And the clean, taut, finely executed surfaces show the exceptional degree of competence and experience possessed by Lamborghini in design, construction and body-shell manufacturing. The result is a tremendously precise design language with a strong technical appeal that is amazingly spirited and light in its expression.

It starts at the front, which already displays the clear family resemblance. The strong three-dimensionality with sharp lines, a clear arrow form, large air intakes left and right, the Y shape in the headlamps, the aerodynamically refined function of the elements and the lines that run from the hood over the roof to the rear of the vehicle – these characteristics of the Lamborghini design language are all evident in the Urus.

And yet every single detail has been reinterpreted – for example, the headlamps now take on a horizontal, heptagonal form and feature full LED technology consisting of two arrays each with three high-performance LEDs. LED light guides lend the daytime running lights their characteristic Y-shape, while the LED fog lamps are positioned beneath the huge air intakes. Between them is the adaptive front spoiler. Characteristic for the side view of the Urus is the narrow window surface that tapers sharply toward the rear. Together with the highly dynamic roofline and the extremely muscular rear wheel arch, they create a taut and powerfully sporty look. The marked indent formed behind the front wheel arch by the air intake breaks the side view to give it a surprising degree of lightness.

Substantial wheels are part of any Lamborghini, especially if it redefines dynamics in the SUV segment – the all-new 24-inch wheels sport a double-spoke design and are forged from matte-finish aluminum. Five carbon fiber winglets optimize ventilation. The Urus is painted in a rich, lightly shimmering red that offers the ideal contrast for the many body-shell parts made from carbon fiber reinforced polymer. A large proportion of the front spoiler, the complete side sills and the mighty rear diffuser all clearly display their carbon fiber origins. There are no conventional exterior mirrors, instead small and aerodynamically optimized cameras monitor traffic conditions behind the vehicle. These images are displayed via two TFT screens placed in ergonomically perfect positions on the left and right of the cockpit.

The rear end of the Urus is astonishingly round for a Lamborghini; it looks powerful, but in no way bulky. The narrow rear lights featuring the Y signature are connected by a black strip that adds emphasis to the car’s breadth. The attention paid by Lamborghini designers to detail is evident everywhere, even on the exhaust system. The four hexagonal end pipes are carefully fitted into chrome surrounds.

Lamborghini Urus – Interior

The Lamborghini Urus completely redefines the term sporty within the SUV segment, yet without restricting its everyday usability. This is particularly evident in its interior – the driver and up to three passengers feel like they are wearing a perfectly made-to-measure suit – carefully fitted, but comfortable. Yet there can be no doubt that what we are dealing with here is the ultimate sports car among SUVs. Virtually the complete interior is – in keeping with the Lamborghini lightweight design strategy – finished in carbon fiber reinforced polymer.

Automobili Lamborghini possesses a unique competence in the use of carbon materials, and exhibits this innovative technology in the Urus concept car. The center tunnel is particularly notable – an open, skeletal carbon fiber structure made from Forged Composite®. It carries through the entire interior and is only partially clad in leather-upholstered cushioning. Single cushions also clad the four bucket seats. The seating position is lower and flatter than in any other vehicle in the segment. Also all four bucket seats are made from Forged Composite®.

The Lamborghini Urus concept car also features an extremely minimized operating philosophy. Behind the steering wheel are only the shift paddles for the dual-clutch transmission. All other functions such as indicators, lights and windshield wipers are incorporated into either the multifunction steering wheel or the center console. The driver is delivered information via a freely programmable TFT screen behind the steering wheel. Secondary functions like navigation, entertainment and climate control are operated via a touchscreen on the center tunnel. A further touchscreen is available for rear seat passengers.

- Lamborghini

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Dealer openings in South Korea and China, with further development planned for 2012

Automobili Lamborghini officially opened two new dealerships in China. The first, in Chongqing, marks the second dealer in western China and continues the brand’s important expansion in the region. The second was opened in Dalian: Lamborghini Dalian is the Italian super sports car manufacturer’s first dealership in Northeast China.

In South Korea, in Seoul – where Lamborghini has been present since 2007 – Lamborghini’s partner Charmzone has opened a new showroom in the city center.

In addition to the new dealerships Lamborghini operates 12 existing Chinese outlets in Guangzhou, Beijing, Shanghai (two locations), Chengdu, Hangzhou, Shenzhen, Xiamen and Tianjin, Kunming, Qingdao and Wuhan. Lamborghini has also dealerships in Macau and Hong Kong and expects a total of 20 dealerships to be operational by the end of 2012.

Since opening its first dealership in Beijing in 2004, Lamborghini’s consistent sales growth has stemmed from the company’s commitment to developing Lamborghini’s share of China’s luxury super sports car market. In 2010, 206 units were delivered, representing a 150% growth over 2009. Lamborghini has continued this momentum and, year to date at end November 2011, has delivered over 300 units.

“We stated our plans five years ago to balance our worldwide sales across three regions: the USA, EMEA and Asia, and our on-going expansion within China plays an important part in that strategy,” said President and CEO of Automobili Lamborghini, Stephan Winkelmann. “The Chongqing showroom develops an important presence for us in Western China, and Lamborghini Dalian enjoys an unrivalled location among the city’s leading businesses and international luxury brands. We look forward to continuing our expansion plans in the important Chinese market.”

- Lamborghini

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Automobili Lamborghini officially opened two new dealerships in South Africa, one in Johannesburg and one in Cape Town, in the presence of Lamborghini President and CEO Stephan Winkelmann.

The two dealerships are operated by Lamborghini’s new partner for South Africa, Pearl Automotive. Both South African dealerships have also taken the opportunity to formally launch the new Lamborghini Aventador LP 700-4, revealed at the Geneva motor show earlier this year, together with the first cars arriving in South Africa this month.

“I am delighted to be in South Africa during the official openings of two important new dealerships within our worldwide network, but also to launch our flagship V12 super sports car, the Lamborghini Aventador,” said President and CEO Stephan Winkelmann.

“Lamborghini is already a well-recognized and aspirational luxury brand in South Africa and we are pleased to have appointed our new partner Pearl Automotive, which will now spearhead the development of our extreme, uncompromising and Italian super sports car marque in the region.”

- Lamborghini

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Not long ago, the phrase “Lamborghini quality” was as laughable as the phrase “monogamous Berlusconi.”

The Italian automaker founded in 1963 by feisty Ferrari hater Ferruccio Lamborghini built a long line of swoopy exotics that demanded passionate, dedicated drivers — with an equally passionate and dedicated mechanic on speed dial. Several ownership changes over the years, including an ill-fated union with Chrysler in the 1980s didn’t help the cause. Lamborghinis inspired lust, but consistency of build and reliability proved elusive.

Until the Germans got involved.

Audi’s takeover of the company in 1998 instigated dramatic changes in how the famed cars from Sant’Agata Bolognese were conceived, developed and constructed. Eager to retain the brand’s “Italianness,” the Germans kept company headquarters in Sant’Agata, much like how Bugatti remained stationed in Molsheim, France, and Bentley didn’t stray from Crewe, England, once Volkswagen took over.

Check out the full story on WIRED

- HypeBeast

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Automobili Lamborghini officially opened Lamborghini Lugano, the company’s new dealership in Switzerland. Attending the ceremony was Stephan Winkelmann, the President and CEO of Automobili Lamborghini S.p.A.

The showroom, located in Cadenazzo, near Lugano, is run by the dealer Tarcisio Pasta SA, founded in 1968 and boasting more than 40 years’ experience in the automotive sector.

At the new Raging Bull dealership fans can admire the V10 and V12 product lines: the Gallardo models and the new Aventador LP 700-4 that was introduced last March. With its carbon fiber monocoque, completely new 700 HP V12 engine, pushrod suspension based on Formula 1 racing technology, newly designed gearbox and superstar performance (0-100 Km/h in 2.9 seconds and maximum speed of 350 Km/h), the Aventador is the new benchmark for the entire super sports car market segment.

During the press conference at the grand opening, Stephan Winkelmann said: “Opening Lamborghini Lugano is yet another step in our plan for strengthening the Lamborghini sales network in Switzerland and around the world. For us Switzerland is a strategic market as it is within our ten most important worldwide. We know Tarcisio Pasta SA will represent the excellence and prestige of the Raging Bull brand in Lugano”.

With the new Lamborghini Lugano showroom, there are now five Lamborghini sales and service locations in Switzerland. Lamborghini is also present in Geneva, Zurich, St. Gallen and Porrentruy. Around the world, over 120 Lamborghini dealerships have been established in 45 countries.

- Automobili Lamborghini

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