Designer Andrei Avarvarii has a vision for a smooth, voluptuous Lamborghini, the very opposite of the very sharp, origami-style of the Lamborghini Reventon. The challenge in creating this new Lamborghini “Minotauro” lies in not only staying within the strong identity system of the Lambo line, but also in making the vehicle electric! The challenge of course isn’t creating an electric car. We’ve had electric cars for years now. Nay! The challenge lies in convincing the consumer that not only is it cool to drive an electric car, it’s doubly cool to drive an electric supercar!
In 2020, with the acquisition of the new Minotauro, the Lamborghini owner will also get involved in a brand new experience called REAL LIFE ONLINE GAMING. In this scenario the Lamborghini driver can race his car on a real racetrack (like the Nurburgring). The GPS data of his racing lap is uploaded into the Playstation game network as a ghost. PS players from all over the world can race in virtual reality against the Lamborghini owner and try to beat his best lap. This is the car enthusiasts’ social networking for the next decade.
More pics and video with bad music at yankodesign.com
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