We just found this and not sure how it was missed or if anyone knew. Volkswagen will be launching the new 2010 GTI on a mobile app on the iPhone. The stream below was previously recorded today…
Tim Ellis, VP of Marketing announces the launch of the new MKVI GTI and the opportunity to launch it exclusively on the iPhone. He is a bit wishy washy on his demographics and use of “social media” but gets by. How do you engage the consumer in todays digital world? You partner with Firemint and Apple.
Real Racing GTI will be free and global with 5 languages at launch. Features include racing with a live leader-board, a showroom and include twitter/facebook integration.
There will be 6 limited edition MKVI GTI’s given out to U.S. winners. These limited editions are built from Volkswagen Accessories. The black hinted in the video (10:15) looks awesome.
Olivia Munn from Attack of the Show demos the game at 12:40.
Looking for more? Have a look below.
