In a weekly column Le-Mans record winner Tom Kristensen gives some exclusive insights behind the scenes of the world’s most famous endurance race and the preparation by Audi Sport Team Joest.
“We’re really gearing up now: next week we’ll start testing our new ‘baby,’ the R15 plus. It’s the car in which we want to bring the Le Mans trophy back to Audi – even though our ‘friends’ from Peugeot wont’ like that … (continue reading…)
Audi “factory” driver wins two important votings in Denmark Awards by “TV2” and “Berlingske Tidende” Also “Sports Car Driver of the Decade”
The year 2010 could hardly have started any better for Audi “factory” driver Tom Kristensen: The Dane was voted “Sportsman of the Decade” as many as two times in his native Denmark. The TV channel “TV2” as well as the major daily newspaper “Berlingske Tidende” awarded the prestigious title to the record Le Mans winner. (continue reading…)
Audi took top honors in the ‘Standard Messaging Winner’ category
Microsite created with Factory Design Labs, the interactive agency of record for Audi
Catalyst Interactive Advertising Award honors auto brands’ work in interactive media
The microsite designed to promote Truth in 24, the full-length NFL Films/Intersport documentary on the Audi Le Mans racing program, won a prestigious Catalyst Interactive Advertising Award.
Factory Design Labs, the Denver-based agency handling Audi of America interactive accounts, developed the Truth in 24 microsite as part of the Audi campaign to promote the award-winning film. Truth in 24 chronicled the Audi racing program’s pursuit of victory at the 24 Hours of Le Mans, the world’s most grueling race. The fast-paced and visually-stunning microsite offered rich content and information focused around the film including video, links to download the film exclusively from iTunes, wall paper, screen savers and more. Continue reading ‘Audi’s Truth in 24 microsite receives Catalyst Interactive Advertising Award’
At the wheel of the privately run Team Kolles Audi R10 TDI the Audi ‘factory’ driver finished fourth and fifth together with Christian Bakkerud in the inaugural running of the Asian Le Mans Series at Okayama (Japan). In his first sportscar race on Saturday Jarvis even mounted the podium. However, Jarvis/Bakkerud subsequently lost third place due to a time penalty.
Can we once just say we are here to win this race! We are here to defend and beat Peugeot, Acura and anyone else who wants to challenge the Audi R15 TDI…
Two Audi R15 TDI cars in U.S. endurance classic
Test run for next year’s 24 Hours of Le Mans
Audi aims to continue string of exploits with TDI Power
The countdown for the 2010 Le Mans 24 Hours is underway. In preparation for the sports car highlight of the year, Audi Sport Team Joest will contest the U.S. endurance classic “Petit Le Mans” at Road Atlanta (U.S. state of Georgia) on September 26 with two Audi R15 TDI cars.
The Flying Lizard Motorsports 2007 No. 80 Porsche 911 GT3 RSR ‘art car’, which raced at the 2007 24 Heures du Mans, will be auctioned on Saturday August 15 at the annual RM Sports & Classics of Monterey auction in conjunction with the Monterey Historic weekend. The racecar is offered for sale in its original custom livery, designed by Troy Lee. In addition to the 24 Heures du Mans, the car was campaigned by Flying Lizard as the No. 45 Porsche for the 2007 American Le Mans Series season in its traditional red and silver livery, finishing second in the GT2 championships, and also made a guest appearance in 2008 at Laguna Seca as the Flying Lizard No. 46 Porsche.
Spyker Squadron had an incredible 2009 24 Hours of Le mans. The team has had a good amount of bad luck over the years. They’ve stuck with it and have now taken their best finish ever, 5th in the GT2 class. Well done guys. Check out their updated gallery below or head over to their flickr page for more.
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