©2009 Corey Beaman

Audi “factory” driver wins two important votings in Denmark
Awards by “TV2” and “Berlingske Tidende”
Also “Sports Car Driver of the Decade”

The year 2010 could hardly have started any better for Audi “factory” driver Tom Kristensen: The Dane was voted “Sportsman of the Decade” as many as two times in his native Denmark. The TV channel “TV2” as well as the major daily newspaper “Berlingske Tidende” awarded the prestigious title to the record Le Mans winner.

“I’d like to thank everyone who voted for me and helped me receive these two awards,” said the Audi driver. “Ten years ago, I wouldn’t have even dreamed of being so successful some day. But back then I had the great fortune of joining Audi. It’s a big privilege to have been a member of one of the world’s best race teams for as much as a decade now.”

The eight-time Le Mans winner clearly prevailed against such popular athletes as tennis pro Caroline Wozniacki, bicycle racer Michael Rasmussen and U.S. football star Morten Andersen in the votings.

Tom Kristensen was also recently recognized by the British racing magazine “Autosport,” which voted the Dane “Sports Car Driver of the Decade,” followed in second place by Allan McNish as another Audi “factory” driver.

Tom Kristensen has been competing for Audi since 2000 and has meanwhile won the legendary 24 Hours of Le Mans (France) eight times, the 12 Hour Race at Sebring (USA) five times, the “Petit Le Mans” race at Road Atlanta (USA) and the LMP1 title in the American Le Mans Series in 2002. In addition, the Dane contested the DTM for Audi from 2004 to 2009, celebrating a total of four victories in the Audi A4.

In 2010, Tom Kristensen wants to fully concentrate on his greatest passion: on sports car races with Audi. Yet again, the highlight will be the 24 Hour Race at Le Mans on June 12/13.

- Audi AG

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• R8 V10 wins for 2010 in the general free-form category
• Winning criteria include excellence in speed, luxury, and commuting
• R8 V8 won in 2008 within the ‘instant classic’ category

The Audi R8 V10 captured the 2010 ‘Most Wanted’ award from the editors of Edmunds’ InsideLine.com. As one of six vehicles to win this accolade, it is also the second time in two years that Audi has won this prestigious award.

In August 2009, a newly introduced engine variant for the R8 went on sale with a 525 hp V10 FSI direct injection, making a rare sports car once again eligible for another round of ‘Most Wanted’ votes. The R8 once again raised the bar for performance and refinement in the supercar category and attracted the attention of enthusiasts of a new kind – the gaming industry. Featured prominently as the star of the Forza Motorsport 3® for XBOX 360®, its quattro® all-wheel drive propels the vehicle from 0-60 mph in 3.7 seconds for both the manual and single-clutch R tronic transmissions.

Every car and truck for sale in the United States is eligible for the six ‘Most Wanted’ awards without a price cap or limitations on a new model or a redesigned nameplate.

‘Just as the name says, these are the six vehicles that the editors of InsideLine.com want in our driveways the most,’ said InsideLine.com Editor in Chief Scott Oldham. ‘They’re the ones we personally lust after. The ones we desire. Our personal favorites. These are the cars and trucks we like best.’

- Audi USA

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• Winner of the ‘Good Design’ competition of the German Designer Club
• Evolved appearance of the brand
• Aluminum Silver in the foreground, with exclusive Audi typeface
• ‘Pure and Clean’ as design theme

AUDI AG has won the renowned prize of the German Designer Club. In the competition for ‘Good Design’ the Ingolstadt car maker’s refined corporate design took the prize in the corporate communications category. The strengthening of the brand essence ‘Vorsprung durch Technik’ and the manifestation of the brand values ‘sporty, progressive, sophisticated’ formed the basis of the makeover for the company’s 100-year anniversary.

‘The Audi brand’s 100-year anniversary was the ideal occasion for evolving our corporate identity. A lot of lifeblood was invested in this project – and all participants are therefore delighted about the award,’ says Jutta Carina Frisch, Head of Brand Development and Corporate Identity. The focus now lies on the four rings as the central element of the Audi identity  – now with a design that’s more contemporary, of higher quality and more precise, they combine with the brand essence ‘Vorsprung durch Technik’ to make a clear statement.

In the foreground of the new corporate design, next to the rings, stands the color Aluminum Silver. It underscores like no other color the Audi brand’s core expertise in lightweight design – one of the most important technologies for the car of the future. ‘The theme of the design is ‘Pure and Clean’,’ explains Bruno Redelberger, Project Manager for the new corporate design. ‘Clear, minimalist and focused on what’s essential.’ The new look is synonymous with perfection, technological expertise and the Audi brand’s design standards.

The new Audi corporate design is also supported by a new, exclusive font, the ‘Audi Type.’ It was designed by the typographers Paul van der Laan and Pieter van Rosmalen following an international competition. The red Audi lettering is now the element joining together Audi products and services, without competing with the rings. The color red also symbolizes the sportiness of the brand.

The reorientation of the new corporate design with its focus on Vorsprung durch Technik and the four rings was defined internally at Audi. On the agency side, MetaDesign (basic elements: logo, colors) and Mutabor (corporate design for advertising, TV endings, literature, picture style) collaborated on the new look. Both agencies are currently engaged in current corporate design projects. The Audi corporate design was last modified in 1995.

The German Designer Club ‘Good Design’ competition has been held annually for the past ten years. This year AUDI AG won through with its refined corporate design against numerous projects of prominent companies from the widest variety of industries.”

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• First place in HORIZONT ranking
• Three gold medals at Cresta International Awards in New York
• Many more advertising awards for Audi

AUDI AG has taken first place in HORIZONT’s creativity ranking. The trade journal for marketing and advertising annually selects Germany’s most imaginative companies and brands. The Audi brand’s wealth of ideas already made an outstanding impression over the year in many national and international creative awards – and this was the factor that secured its victory in the HORIZONT ranking.

‘Creative, innovative communication is essential for Audi in order to differentiate itself from its competitors as the most progressive premium brand, and to systematically extend its market success,’ says Lothar Korn, Head of Marketing Communications at AUDI AG. ‘Our creative accomplishments for 2009 as a whole confirm that we are making good progress and that our excellent ideas generate customer enthusiasm for the Audi brand.’

The HORIZONT ranking is one of the most important creative indicators for the business divisions of marketing and advertising. Subject to evaluation are the top 45 national and international creativity contests concerning all sectors of commercial communications — such as print, TV, direct marketing, and interactive advertising.

The Cresta Awards also factored into the assessment. Audi won several of these awards this year. The promotional film ‘Robbery’ for the A4 Exclusive Line equipment package, the Audi quattro film ‘Urban Carving’, and the ‘Bulletproof’ ad impressed a high-caliber international jury at this creativity contest. The jury comprised 62 major creative professionals from 40 countries.

The Cresta Awards are one of the world’s most prestigious marketing and advertising competitions. Every year since 1993, they have recognized the brightest minds in international marketing communications and the advertising industry. Original concepts and quality of execution are the decisive criteria for the jury when judging the winners. This year, the jury had to evaluate candidates from 51 countries.

In addition to the Cresta Awards, Audi also won accolades in 2009 at the Clio Awards, the Golden Award of Montreux, ADC Europe, and the New York Festivals. Prizewinning entries included promotional films about the Audi Q5, the Audi Q7 Clean Diesel, TDI diesel technology, and the Audi brand’s motorsport triumphs.

The creative highlight in the area of spatial communications was quite clearly the Audi Coastline Marina installation at Design Miami, and this was suitably honored in the red dot award, the ADC and the ADAM.

- Audi AG

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Well deserved!

Great honour for TECHART Automobildesign – the Individualization Program for the Porsche 911 GT2 was awarded AutoBild Sportscar of the year 2009.

Thomas Behringer, Managing Director of TECHART, accepted the prestigious award with pleasure in the course of the AutoBild Race Night at the Essen Motor Show: “This award honours the complete team and it will be our motivation to confirm this success in 2010.”

10 high-performance sportscars in two categories OEM and Tuning were tested by the jury consisting of TUV inspectors, engineers, tire test operators and editors on a test track near Hannover/Germany. The Porsche 911 GT2, refined with the TECHART program and 580 horsepower, stood up to the high-speed opponents in the category Tuning.

TECHART demonstrated its unique performance abilities such as a max. torque of 800 Nm, distinctive acceleration and a top speed of 339 km/h respectively 211 mph. In terms of design values too, TECHART convinced the jury of AutoBild Sportscars with the exterior styling of the GT2 featuring the TECHART Aerokit I with Front Spoiler I, side skirts, mirror trims, roof spoiler, headlight trims and a rear wing with adjustable Gurney Flap as well as lightweight TECHART Formula III forged wheels.

- TECHART

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