• Audi took top honors in the ‘Standard Messaging Winner’ category
• Microsite created with Factory Design Labs, the interactive agency of record for Audi
• Catalyst Interactive Advertising Award honors auto brands’ work in interactive media

The microsite designed to promote Truth in 24, the full-length NFL Films/Intersport documentary on the Audi Le Mans racing program, won a prestigious Catalyst Interactive Advertising Award.

Factory Design Labs, the Denver-based agency handling Audi of America interactive accounts, developed the Truth in 24 microsite as part of the Audi campaign to promote the award-winning film. Truth in 24 chronicled the Audi racing program’s pursuit of victory at the 24 Hours of Le Mans, the world’s most grueling race. The fast-paced and visually-stunning microsite offered rich content and information focused around the film including video, links to download the film exclusively from iTunes, wall paper, screen savers and more.

The Catalyst Interactive Advertising Award recognizes the most remarkable interactive advertising executed by automotive brands through the U.S. With more than 60 entries across the country this year, winners were awarded in six categories including Rich Media, Social Media, New/Emerging Media, Standard Messaging Media, Cross Platform, and Judges Choice. Judges named the Truth in 24 microsite the ‘Standard Messaging Winner’ in this year’s competition. Jumpstart Automotive Group named the Catalyst award winners at the J.D. Power Roundtable.

The Truth in 24 documentary showcased the raw power of Audi’s dominating TDI clean diesel engine. Although the racetrack might be an unexpected venue for an eco-friendly, gas-sipping machine, Audi proved its cutting-edge speed and fuel efficiency at 24 Hours of Le Mans. From the racetrack to U.S. highways, Audi recently introduced the Q7 TDI, Audi’s first TDI clean diesel vehicle in the U.S. and will soon be introducing the A3 TDI clean diesel, which achieves 42 mpg on the highway.

‘Whether it is with our vehicles or our marketing efforts, Audi is pushing the envelope of innovation to engage today’s luxury car buyers,’ said Scott Keogh, Chief Marketing Officer, Audi of America. ‘Factory Design Labs has been a tremendous partner and we’re honored to receive this recognition together. We are committed to raising the interactive advertising bar.’

Recognition in the interactive advertising space is not new for Audi, last year the team was awarded the ‘Best Rich Media Campaign’ for the Audi Iron Man microsite set up for the launch of the action film.

The winners were selected by a panel of highly respected experts from the automotive marketing and interactive advertising fields, including Scott Bremner, Creative Director, Siltanen and Partners; Jim Elliot, Creative Director, Goodby; Jean Halliday, Detroit Bureau Chief, AdvertisingAge; Eve Maidenberg, VP, Marketing at Jumpstart; Olivier Rabenschlag, Creative Director, TBWA and Chip Reingold, Chief Creative Officer, Blast RadiusS. Additionally, a ‘Best in Show’ award was handed out as selected by the public.”

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At the 1000 kilometer race at the Nürburgring the privateer team Kolles scored its best result to date in the European based Le Mans Series (LMS) with fourth place overall. After a faultless race Andy Meyrick, Narain Karthikeyan and Charles Zwolsman finished fourth in their Audi R10 TDI behind the three Aston Martin “factory” cars. After almost six hours of racing only 14.5 seconds separated them from a podium finish. The second Audi R10 TDI retired at the start of the second hour due to an accident when lapping a GT car.

Nürburgrig (D), 23 August, Le Mans Series (LMS) round 4
1 Charouz/Enge/Mücke (Lola-Aston Martin) 195 laps in 5h 57m 26.595s
2 Primat/Turner (Lola-Aston Martin) + 1m 04.856s
3 Buncombe/Hall/Ramos (Lola-Aston Martin) – 2 laps
4 Karthikeyan/Meyrick/Zwolsman (Audi R10 TDI) – 2 laps
5 Ragues/Mailleux (Courage-Oreca-Judd) – 5 laps

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Andy Blackmore has done it again! The Spotter Guide for the 2009 Le Mans 24 Hours is now available in PDF and JPEG formats. Download it at www.spotterguides.com. The guide is split over two pages due to the number of entries.

Fourtitude is also hosting the downloads:

2009 Spotter Guide PDF: Hosted at Fourtitude
2009 Spotter Guide JPG Page 1: Hosted at Fourtitude
2009 Spotter Guide JPG Page 2: hosted at Fourtitude

The PDF guide has been designed to print on A3 (or 11×17) paper, but you can still scale larger or smaller. We recommend you use the JPEG version for A4/letter size or smaller due to line weight issues with PDF’s. A second version will be released on Wednesday or Thursday if their are driver or significant livery changes.

Thanks go to our partners this year, Ten-Tenths.com, Radio Le Mans, SpeedTV.com, l’endurance, Fourtitude.com and Speedhunters.com

Special thanks to the following for their help with this guide. Aston Martin Racing, Creation, Team LNT, Zytek, ORECA, Pescarolo, KSM, Corvette Racing, Endurance Asia, Spyker Squaadron, Flying Lizard Motorsports, Drayson Racing ,JMW Motorsport, Oak Racing, Aslak Vind, Misty Dreifuss, John Hindhaugh, Eve Hewitt, Marshall Pruett, Graham Goodwin, John Brooks, Grant MacDonald and Joanne Leigh

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From Emanuelle Pirro to Tom Kristensen they all speak about the Audi R10 TDI. Some dislike the lack of sound but listen to Allan McNish describe it.

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