Audi AG is hiring staff to increase car production, including a 57 percent capacity boost for the 69,600 euro A8 flagship sedan, on expectations that the luxury-auto industry will weather the stock-market slump.
“We’re extremely busy at the moment and have every reason to believe this uptrend will continue for some time, certainly through next year,” Albrecht Reimold, head of the carmaker’s factory in Neckarsulm, Germany, said in a telephone interview. Continue reading ‘Audi defies market slump with 57% boost in A8 production’
Audi unveils an A8 wired for broadband with LTE technology. Developed in collaboration with Alcatel-Lucent, the car’s mobile broadband connection can transfer data faster than conventional 3G-technology and modern DSL connections. Continue reading ‘Audi A8 with broadband Internet connection’
Audi is introducing a new, exclusive model – the A8 L Security. The long-wheelbase high-security version of the A8 meets the strictest guidelines in force for civilian vehicles, with a host of special security features available in addition to its heavy armoring. At sales launch Audi will offer the W12 engine, with another unit to follow in 2012. Both engines combine superior power with high efficiency. Continue reading ‘High-security version of the Audi A8 soon to be launched’
Audi today announced a new 60-second TV advertisement billed as a prelude to its upcoming Super Bowl ad. An evolution of Audi’s ongoing campaign to redefine luxury, the companion spot taps into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, one of the best-selling children’s books of all time. Continue reading ‘Audi Debuts Super Bowl Companion Ad During the NFL Playoffs’
Audi has once again raised the bar with regard to body manufacturing. In the scope of the 12th International Car-Body Benchmarking Conference, the Audi A8 surged ahead to win the Euro Car Body Award – the world’s most distinguished award for innovations in body manufacturing. Over 500 experts and a jury of specialists gave top scores to Audi’s top-of-the-range model. Continue reading ‘Audi A8 wins the Euro Car Body Award’
