Archive for the '24 Heures du Mans' Category

Audi’s Truth in 24 microsite receives Catalyst Interactive Advertising Award

Audi's Truth in 24 microsite receives Catalyst Interactive Advertising Award
  • Audi took top honors in the ‘Standard Messaging Winner’ category
  • Microsite created with Factory Design Labs, the interactive agency of record for Audi
  • Catalyst Interactive Advertising Award honors auto brands’ work in interactive media

The microsite designed to promote Truth in 24, the full-length NFL Films/Intersport documentary on the Audi Le Mans racing program, won a prestigious Catalyst Interactive Advertising Award.

Factory Design Labs, the Denver-based agency handling Audi of America interactive accounts, developed the Truth in 24 microsite as part of the Audi campaign to promote the award-winning film. Truth in 24 chronicled the Audi racing program’s pursuit of victory at the 24 Hours of Le Mans, the world’s most grueling race. The fast-paced and visually-stunning microsite offered rich content and information focused around the film including video, links to download the film exclusively from iTunes, wall paper, screen savers and more. Continue reading ‘Audi’s Truth in 24 microsite receives Catalyst Interactive Advertising Award’

Asian Le Mans Series: Oliver Jarvis made a successful sportscar debut

Asian Le Mans Series: Oliver Jarvis made a successful sportscar debut

At the wheel of the privately run Team Kolles Audi R10 TDI the Audi ‘factory’ driver finished fourth and fifth together with Christian Bakkerud in the inaugural running of the Asian Le Mans Series at Okayama (Japan). In his first sportscar race on Saturday Jarvis even mounted the podium. However, Jarvis/Bakkerud subsequently lost third place due to a time penalty.

- Audi Motorsport

Petit Le Mans is Le Mans preparation for Audi

Can we once just say we are here to win this race! We are here to defend and beat Peugeot, Acura and anyone else who wants to challenge the Audi R15 TDI…

Petit Le Mans is Le Mans preparation for Audi
  • Two Audi R15 TDI cars in U.S. endurance classic
  • Test run for next year’s 24 Hours of Le Mans
  • Audi aims to continue string of exploits with TDI Power

The countdown for the 2010 Le Mans 24 Hours is underway. In preparation for the sports car highlight of the year, Audi Sport Team Joest will contest the U.S. endurance classic “Petit Le Mans” at Road Atlanta (U.S. state of Georgia) on September 26 with two Audi R15 TDI cars.

Continue reading ‘Petit Le Mans is Le Mans preparation for Audi’

Flying Lizard No. 80 2007 Porsche ‘Art Car’ to be Auctioned August 15

Flying Lizard No. 80 2007 Porsche 'Art Car' to be Auctioned August 15

The Flying Lizard Motorsports 2007 No. 80 Porsche 911 GT3 RSR ‘art car’, which raced at the 2007 24 Heures du Mans, will be auctioned on Saturday August 15 at the annual RM Sports & Classics of Monterey auction in conjunction with the Monterey Historic weekend. The racecar is offered for sale in its original custom livery, designed by Troy Lee. In addition to the 24 Heures du Mans, the car was campaigned by Flying Lizard as the No. 45 Porsche for the 2007 American Le Mans Series season in its traditional red and silver livery, finishing second in the GT2 championships, and also made a guest appearance in 2008 at Laguna Seca as the Flying Lizard No. 46 Porsche.

Continue reading ‘Flying Lizard No. 80 2007 Porsche ‘Art Car’ to be Auctioned August 15′

24hr Le Mans: 3 Endurance Asia team drivers are qualified

24hr Le Mans: 3 Endurance Asia team drivers are qualified

As required by the Official Rules of the 24 Heures du Mans, any new driver must perform 10 laps of the circuit, including 3 night laps. For Endurance Asia Team, this obligation applies to all 3 drivers. Darryl O’Young, Philippe Hesnault and Plamen Kralev. The team managed to qualify 3 drivers, despite difficult track conditions and changing weather. It was raining al the day at the track, so it was never completely dry.

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Simraceway Is Blurring The Line Between Sim Racing And Reality

SimCraft simulator systems

Quattro de Mayo: May 3-6, 2012



Darren Pierson Photography





quattroworld