- Audi took top honors in the ‘Standard Messaging Winner’ category
- Microsite created with Factory Design Labs, the interactive agency of record for Audi
- Catalyst Interactive Advertising Award honors auto brands’ work in interactive media
The microsite designed to promote Truth in 24, the full-length NFL Films/Intersport documentary on the Audi Le Mans racing program, won a prestigious Catalyst Interactive Advertising Award.
Factory Design Labs, the Denver-based agency handling Audi of America interactive accounts, developed the Truth in 24 microsite as part of the Audi campaign to promote the award-winning film. Truth in 24 chronicled the Audi racing program’s pursuit of victory at the 24 Hours of Le Mans, the world’s most grueling race. The fast-paced and visually-stunning microsite offered rich content and information focused around the film including video, links to download the film exclusively from iTunes, wall paper, screen savers and more.
The Catalyst Interactive Advertising Award recognizes the most remarkable interactive advertising executed by automotive brands through the U.S. With more than 60 entries across the country this year, winners were awarded in six categories including Rich Media, Social Media, New/Emerging Media, Standard Messaging Media, Cross Platform, and Judges Choice. Judges named the Truth in 24 microsite the ‘Standard Messaging Winner’ in this year’s competition. Jumpstart Automotive Group named the Catalyst award winners at the J.D. Power Roundtable.
The Truth in 24 documentary showcased the raw power of Audi’s dominating TDI clean diesel engine. Although the racetrack might be an unexpected venue for an eco-friendly, gas-sipping machine, Audi proved its cutting-edge speed and fuel efficiency at 24 Hours of Le Mans. From the racetrack to U.S. highways, Audi recently introduced the Q7 TDI, Audi’s first TDI clean diesel vehicle in the U.S. and will soon be introducing the A3 TDI clean diesel, which achieves 42 mpg on the highway.
‘Whether it is with our vehicles or our marketing efforts, Audi is pushing the envelope of innovation to engage today’s luxury car buyers,’ said Scott Keogh, Chief Marketing Officer, Audi of America. ‘Factory Design Labs has been a tremendous partner and we’re honored to receive this recognition together. We are committed to raising the interactive advertising bar.’
Recognition in the interactive advertising space is not new for Audi, last year the team was awarded the ‘Best Rich Media Campaign’ for the Audi Iron Man microsite set up for the launch of the action film.
The winners were selected by a panel of highly respected experts from the automotive marketing and interactive advertising fields, including Scott Bremner, Creative Director, Siltanen and Partners; Jim Elliot, Creative Director, Goodby; Jean Halliday, Detroit Bureau Chief, AdvertisingAge; Eve Maidenberg, VP, Marketing at Jumpstart; Olivier Rabenschlag, Creative Director, TBWA and Chip Reingold, Chief Creative Officer, Blast RadiusS. Additionally, a ‘Best in Show’ award was handed out as selected by the public.”
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