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Key Summary Points

• The freshened Audi A3 launched in September 2008 (2009 MY).
• The 2009 model year freshening expanded the A3 lineup with quattro all-wheel drive on the efficient 2.0 TFSI engine (200 hp / 207 lb-ft torque).
• Audi A3 moves into a market space presently unoccupied in the luxury segment, that of a highly efficient diesel small luxury car.
• Audi’s TDI clean diesel technology expands the A3 lineup in the direction of efficiency, providing over 40 mpg highway.
• A3 holds a unique position in the Audi family, targeting buyers who need a small but versatile package without sacrificing luxury and sportiness.
• A3 2.0 TDI is Audi’s second U.S. TDI clean diesel announcement.  Audi Q7 TDI is expected to be on sale at U.S. dealers around April 2009.
• A3 is already rated a “Top Safety Pick” by the IIHS for top frontal/side/rear crashes (source iihs.org).

Market

Design

• Audi signature LED daytime running lights with optional xenon lights.
• Unique tail lights with LED light guides
• Enhanced exterior and interior design, new wheel program.
• Versatile interior design, providing unmatched utility for urban environments.

Dynamics

• Sporty McPherson front suspension and multilink independent rear suspension for high lateral rigidity.
• Speed-sensitive electromechanical power steering
• High rigidity due to the use of tailored blanks for adapting steel grade and thickness to the material stresses.

Powertrain

• 2.0 TDI clean diesel engine with S tronic (dual clutch) and front-wheel drive
• Specifications: 140 hp, 236 lb-ft torque, in-line 4 cylinder turbocharged clean diesel with common rail direct injection and piezoelectric injectors
• 50-state legal, with no after-treatment system required
• Exclusively with S tronic (dual clutch) transmission with front-wheel drive

Standard Equipment Features

• Hill-hold assist (already standard on S tronic models)
• Sirius satellite radio – standard on all
• Leather seating surfaces – standard on all
• Leather steering wheel – standard
• Aux audio input – standard
• Dual-zone climate control
• 17” alloy wheels

Launch Timing and Pricing

• USA Audi A3 2.0 TDI clean diesel goes on sale by the first quarter of 2010 as a 2010 model year vehicle. Pricing is expected to be released close to the time of the U.S. launch.

Related posts:

1. Audi sets pricing for 2010 MY A3 TDI clean diesel
2. Audi TDI® clean diesel featured on ‘How It’s Made’
3. Audi TDI clean diesel paves road to energy independence
4. Audi A3 TDI named 2010 Green Car of the Year
5. Clean Diesel Fuels Volkswagen’s June Sales