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Strong Demand Anticipated for Limited Production Sports Model

CHICAGO – Volkswagen of America, Inc. anticipates significant consumer demand for its sporty new R32 performance model, debuting today at the Chicago Auto Show. The new R32 is a reprise of the 2004 edition, which sold out its entire United States allocation of 5,000 shortly after its market debut.

The new edition, limited to a quantity of 5,000, is expected to appeal to previous and current R32 enthusiasts, owners of the sporty GTI who are looking for “something more” and to the larger automotive enthusiast community. To satisfy those customers with the strongest R32 ownership aspirations, Volkswagen has established an order reservation process. Current GTI and R32 owners will be notified of the opening of an R32 micro-site on www.vw.com, concurrent with today’s introduction. An R32 prospect will be referred to a Volkswagen dealer. The first 832 people who place a deposit with an authorized Volkswagen dealer, will be eligible to secure one of the first R32 vehicles to be delivered in August 2007.

The R32 features an exclusive combination of high performance components, such as a narrow-angle 3.2L V6 producing 250 horsepower mated to a six speed dual clutch DSG transmission, with steering wheel mounted shift controls. It features a full compliment of comfort, convenience and performance features, as well as unique R32 interior and exterior design cues.

- VW Media

Technorati Tags: VW, Volkswagen, R32

NOT TO BAD!

IntelliChoice award for convertible class value leadership made during the 2007 Chicago Auto Show

AUBURN HILLS, Mich. – Volkswagen of America, Inc announced today that the 2007 New Beetle convertible was chosen as IntelliChoice’s “Best Overall Value of the Year – 2007.” The annual award acknowledges automakers for producing a vehicle, whose cost of ownership is considerably lower than its counterpart models, therefore helping consumers make smarter purchasing decisions. The models that are honored for best overall value are top-ranked vehicles in their relevant categories.

IntelliChoice analyzes value and ownership cost in more than 1,800 vehicles to determine the automotive market’s best values for the consumer. Some techniques used to identify a vehicle as having the most value are determined by title verification, roadside assistance, special financing, certification inspection process, manufacturer warranties, return/ exchange policies and much more.

“We are delighted to receive this important award from IntelliChoice,” says David Goggins, director of product marketing and strategy at Volkswagen of America, Inc. “It is particularly satisfying to be recognized for value and low ownership costs, both core values for Volkswagen. Since its introduction in the U.S., over 83,000 customers have chosen the New Beetle Convertible for its winning combination of value, fun and charm and it continues to maintain an enduring appeal.”

The 2007 New Beetle convertible feature many of the most popular comfort and convenience features as standard, including fully reclining, height adjustable front seats, a height adjustable and telescoping three-spoke padded steering wheel, and a 10-speaker premium in-dash CD/MP3/satellite-ready stereo.

The model offers Volkswagen’s 2.5-liter, in-line, five-cylinder gasoline engine. The 2.5 L engine delivers 150 horsepower at 5,000 revolutions per minute and 170 lbs.-ft. of torque at 3,750 rpm.

The automatic transmission achieves an EPA-estimated fuel efficiency of up to 32 miles per gallon in highway driving and 23 mpg in city driving. With a manual transmission, the EPA estimates are 31 mpg highway and 22 city.

The 2007 New Beetle convertible is available at Volkswagen dealers with a starting price of $17,180.

- VW Media

Technorati Tags: VW, Volkswagen, New Beetle, IntelliChoice