It’s not the “latest 3D” micro site’s we’ve been seeing from Audi but it is super informative. Some great footage of the R10. If you have yet to see this car in action, hit an ALMS race this year! I stress see because you can’t hear it coming or going!
Audi of America, Inc, today announced the launch of its new diesel-specific media website www.audiusdiesel.com. Audi has long been a leader in diesel technology since the debut of the first Turbo Direct Injection (TDI) diesel engine back in 1989. Not long after Audi went undefeated in 2006 with its R10 TDI prototype race car, including the 24 Hours of Le Mans, the first U.S-bound production diesel model was announced; the Audi Q7 3.0 TDI. Having long been pioneers in diesel outside North America, the Audi Public Relations department created a media website to expand upon Audi’s diesel prowess.
Under the bonnet is the same 2.0-litre engine that’s in the new Golf GTI Edition 30, albeit with 237bhp to the VW’s 227bhp. The Leon sprints from 0-62mph in only 6.4 seconds on its way to a top speed of 153mph.
Yet from looking at the SEAT, you would not expect such performance and agility. Only 18-inch alloy wheels, an oval exhaust and black wing mirror trim separate the Cupra from the Leon FR. Inside, there are high-backed, heavily bolstered sports seats, while the chunky three-spoke steering wheel and centrally located rev counter get Cupra badging. Other than that, it’s standard Leon, which means decent comfort but some cheap plastics.
Wolfgang Josef Egger (44) will become Audi Group Head of Design on 1 May 2007. Egger will thus be succeeding Walter Maria de’Silva, who took over as Head of Design at the Volkswagen Group on 1 February. “In refilling this position, the company with the four rings is strengthening its independence in matters of design and is thereby confirming the significance of this Audi core competence”, commented Rupert Stadler, Chairman of the Board of Management at AUDI AG.
